Who we are
pharaonico is a collective of engineers, educators, designers and business professionals. We collaborate to discover the mystery of opportunities, the unseen potentials and the little initiatives that make a big impact. We focus on service design because it is the most human-centred value offering. Design Thinking is in our DNA and is reflected in all the work we do.
pharaonico was established after several years of hard work bringing various interdisciplinary expertise and experiences together to explore service challenges from different (human-) perspectives. We thrive on applying our design thinking process in new environments. We understand that challenges are unique to every business and sometimes difficult to articulate and solve. pharaonico breaks these challenges into little chunks and offers a platform from which new solutions can emerge.
We are inspired by the ancient Egyptians. We believe they applied a design thinking approach 5,000 years ago. We know this because they experimented with different shapes to build pyramids. Some of these pyramids collapsed and can still be seen today. But through reflection and process iteration they built the largest and most impressive monuments humanity has ever seen. They left us with a blueprint how to understand problems from different perspectives and develop sustainable solutions that may outlast time itself. Their legacy demonstrates the human capacity to dream, learn, and innovate. Watch the video below to learn about their innovation and egyptology.
pharaonico is led by Hisham Attia, as the Executive Director and Principal Consultant. His multi-disciplinary experience in Business, Technology, Design and Education is the driving force behind pharaonico.
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