Who we are

pharaonico is a collective of engineers, educators, designers and business professionals. We collaborate to discover the mystery of opportunities, the unseen potentials and the little initiatives that make a big impact. We are not afraid to fail, because when we do (and we will), we fail quickly and we fail cheaply. But we rise, reflect, iterate and persevere from a much better position. 

pharaonico was established after several years of hard work bringing various interdisciplinary expertise and experiences together to explore problems from different (human-) perspectives. We thrive on applying our design thinking process in new environments. We understand that challenges are unique to every business and sometimes difficult to articulate and solve. pharaonico breaks these challenges into little chunks to offer a platform from which new solutions can emerge.

We are inspired by the ancient Egyptians. We believe they applied a design thinking approach 5,000 years ago. We know that because they experimented with different shapes to build pyramids. Some of these pyramids collapsed and still can be seen today. But through reflection and process iteration they built the largest and most impressive monuments humanity has ever achieved. They left us with a blueprint how to understand problems from different perspectives and develop sustainable solutions that may outlast time itself. Their legacy demonstrates the human capacity to dream, learn, and innovate. Watch the video below for more innovation.

pharaonico is led by Hisham Attia, as the principal consultant and executive director. His decade-long intercontinental expertise and professional experience in Business, Technology, Design and Education is the driving force behind pharaonico.

Hisham Attia

---