pharaonico design thinking programs

Design Thinking

Our design thinking programs are designed to be flexible and easy to implement. They are scaffolded and range from exploratory to solution-based programs. The programs are collaboratively customised with your project teams to cater for different needs.

We offer three distinct programs that are aligned with the design thinking framework.

Program Explore

Program eXplore is an introductory program that explore general business challenges from a human-centred lens. The objective of the program is to frame general business challenges from different perspectives to define a set of clear and specific problems that can be effectively and efficiently addressed through a set of pre-defined criteria.

Discover general challenges from a wider perspective
Conduct observations, surveys and/or interviews to gain deeper insights
Collect data and build stakeholders' empathy maps
Analyse and synthesise data to confirm insights from findings
State specific problem areas with clear boundaries and assumptions
Offer an ideation platform for prototype development

Duration: 2 weeks*

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Program ideate

Program iDeate builds upon and extends program eXplore through the ideation and prototyping process. The objective of the program is to generate a pool of feasible, viable and desirable prototypes that can be field-tested. It is the first step towards a possible solution to address the challenges previously identified in program eXplore.

Divergently ideate using innovative mash-up methods
Screen and qualify ideation outcomes based on attributes of feasibility, viability and desirability
Build a folio of potential prototypes for testing purposes
Develop and tests a first prototype
Reflect on outcome of the first field test outcomes
Set up a plan for the next prototype iteration to persevere or pivot

Duration: 4 weeks*

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Program deliver

Program deLiver is a comprehensive program that includes program eXplore and iDeate together and extends them through the LEAN startup model. The program include building and testing prototypes with relevant stakeholders, while continuously learning and iterating. The objective of the program is to move to the productisation stage.

Iterate the prototype testing to learn and develop
Decide on perseverance or pivot based on outcome
Reflect back on the entire non-linear process to tune future prototype development
Fine-tune prototype development through process iteration
Continuously reflect back on the process to optimise outcome
Offer a feasible, viable and desirable prototype

Duration: 8 weeks*

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*) Program durations are indicative only. Durations depend on project scope and participants. The indicated weeks include workshop and field work duration.
Contact us to discuss your specific needs.

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Contact us for an initial and obligation-free discussion of your needs. We will work with you to select the most appropriate program.