Program iDeate is the second step in the design thinking journey. The objectives of this program is to build on the previous program eXplore and brainstorm solutions to the identified specific problems (HMW-questions). The brainstorming process, or ideation, aims to find an answer to the articulated HMW questions. Here different methods are used to build a pool of solution choices to the problems at hand.
Divergent and convergent ideation result in specific prototypes for each HMW question
Program iDeate, as the name suggests, explores the solution (or ideation) space based on the articulated HMW design challenges. Initially brainstorming takes place around each challenge separately and then viewed and analysed together at a later stage.
The first step of brainstorming is called 'divergent ideation', as it aims to create choices for a given design challenge. In this step, all ideas are allowed without any qualification. Ideas are invited from different areas and documented for potential use at a later stage. The next step is convergent and aims to make choices. This critical step assess ideas based on different criteria of desirability (D), feasibility (F) and viability (V). This screening process is a qualitative process that establishes a relative positioning of ideas in relation to different DFV attributes. Qualification maps (Q-Maps) are applied to decide on the ideas that will be considered for the prototyping phase.
The qualified ideas represent potential solutions to the design challenge (HMW). Each idea is conceptually storyboarded to clearly outline the problem context (PAIN) it is aiming to solve, how it is going to solve it, to finally achieve the desired outcome (GAIN).
The storyboarded ideas are the candidates for the prototyping process. Ideas are materialised as a minimum viable product (MVP) to be tested in the field. The aim is to produce a prototype, test it in the field and learn whether to persevere with it or pivot back and reflect on previous steps. Documentation is kept up-to-date to facilitate iterative experimentations at all stages of the process.
*) Program duration may vary depends on the scope definition.
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